Make It Happen Movement - Makeup Inspiration

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JOIN THE MOVEMENT

Maybelline captures New York’s energy, edge and style, to inspire people to define their beauty, express themselves and Make IT Happen.

MAKE IT HAPPEN

THE POWER TO TRANSFORM

You’ve already got the brains and the beauty – but with Maybelline by your side, you’ve got the tools to express your fabulous self. Whether you want to bring out your bold babe with a swipe of blue lipstick, illuminate your natural glow with a fierce highlight, we’ve got the tools you need to make it all happen.
MAKE IT HAPPEN

THE CITY OF POSSIBLITIES

Born in the city of limitless opportunity and where women come to pursue their dreams, our products and looks harness the energy and edge of the city that never sleeps. With your signature swagger and our boss makeup, get ready to unleash that New York energy wherever you go.
MAKE IT HAPPEN

THE MAKER EFFECT

Maybelline champions makers of all kinds – after all, our founder Maybel Williams hacked common household items to create the first commercial mascara. So no matter how big or small your dreams may be, Maybelline celebrates your creativity and your potential to make it happen, and express yourself fearlessly through makeup.